Last weekend, the Northeast was hit with a blizzard. If you live in New York City or New Jersey, you know for the most part, snow removal was not handled well. That is, unless you live in Newark.

Cory Booker’s use of Facebook, and especially Twitter, is a great example of how to make social media a useful and important communication tool.

He used social media to keep in touch with his constituents during the storm as a way to identify trouble spots, people who needed help and other snow-related issues in his city. As a result, he received rave reviews for his handling of the storm, while New York City Mayor Michael Bloomberg and New Jersey Governor Chris Christie both received failing marks for their snow removal management. Especially Chris Christie, who was away in Disney with his family during the storm and the Lt. Gov., Kim Guadagno was also away on vacation, leaving the state in the hands of State Senate President, Stephen Sweeney.

So, for those of you who aren’t sure if social media is worth the time and effort, I say look to Mayor Booker’s use of social media and take a page from his playbook!

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