If someone or a company was still unsure of the power of social media, yesterday’s Super Bowl should have convinced them.

It started when Christina Aguilera flubbed a line in the National Anthem. Twitter immediately went ablaze about it, pushing it to the top of the Trending List. It continued throughout the game on both Twitter and Facebook reviewing every commercial and every play during the game, and even the half-time show.

So why should someone care? This information is gold for those in the market research field. It is better than working with a small focus group because it is a huge cross-section of people.

So if a company has been unsure if social media is a worthwhile venture, I would say it definitely is!