No matter what type of business you are in, everyone is looking for an edge. SEO is no different. One tool that should be in your SEO arsenal is Google Trends.

Google Trends provides important insight into what terms are most commonly searched as it relates to total search-volume across different regions of the world, and in what languages. Google claims they update Trends daily. “Hot Trends” represent the top fastest moving search terms hourly within the United States.

This information can provide valuable insight into the search habits of different individuals globally. A search engine professional can then take that information and those search terms and augment a site’s SEO strategy. Additionally, enter up to five of your keywords and see how those terms are searched on Google over a period of time. This can really help a company’s SEO plan on track.

Ultimately, Google Trends is just one tool in an SEO professional’s bag of tricks. Tkae

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