I heard an SEO nerd-type joke not too long ago:

Where do you hide a dead body? Page three of Google search results.

While it is funny to those of us who do SEO and online marketing for a living, it does make an important point. The further back you are on search result pages, the less likely anyone is going to find you.

It can be hard, however, to explain this to business owners and potential clients. These are intangibles that can take a long time to build up. A recent study released by Chitika works to quantify the value of number one position in Google.

According to the study, a website with the first position in the search results contributed to 33 percent of the traffic, compared to 18 percent for the second position. The third position drops to 11 percent and the fourth is a dismal 5.4 percent.

So what does this mean?

There is a a direct correlation between the rank in search results and the amount of traffic a site will receive. And as we all know, the more traffic a site receives, the better the chances of a closed sale or potential customer.

Now this doesn’t mean that getting to that top spot, regardless of the keyword or phrase, will be easy. This is where having a solid SEO strategy and quality website content comes into play. But this study just provide proof that it is worth the effort.

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