Google HummingbirdOn September 27, Google celebrated its 15th birthday. It celebrated by announcing its latest major update to its algorithm, Hummingbird. Google began releasing Hummingbird in August of this year, but it didn’t make a formal announcement until now.

So as usual, marketers, SEOs, writers, and others in Internet nerdom immediately began to delve into this new algorithm to see what this will mean for Google rankings. According to Google, Hummingbird represents a major leap in the understanding of the conversational human language as a whole, as opposed to looking for few keywords here and there. This is due in large part to the use of voice commands on smartphones. While it is just my opinion, I can’t help but think this is an effort to compete with Apple’s Siri. It also tells me that websites better have quality content an avoid black-hat techniques like keyword stuffing.

According to Amit Singhal, Google senior vice president, Hummingbird is more about indexing and less about page ranking and indexing. This is a major paradigm shift from previous versions of the algorithm.

Now I have always looked at page rank and pages indexed, so I am curious to see how SERPs adjust moving forward.

One thing is for sure – as usual, Google is going to keep us guessing.