Tag Archive: black hat

Spam Comments and SEO

Image credit: Siddartha Thota

I will openly admit it – one of the hardest parts of SEO for me has always been link building. Mainly because I always want to make sure the links I create are high quality and not considered “spammy.” In light of Google’s rollout of Penguin, it confirmed in my mind that I was doing the right thing. So I am stunned when I see comments with links like this:

“What a wonderful piece of information Admiring the time and effort you put into your blog and detailed information you offer! I will bookmark your blog and have my children check up here often. Thumbs up!”

For those of you who aren’t aware, I have a blog that talks about fiber arts, crochet, yarn spinning, and the like called The Fiber Forum. This is a comment I received on a post about a book review. Obviously this has NOTHING to do with my blog and is a failed attempt at getting a link. I wouldn’t do that to someone else’s blog and I am always annoyed when someone tries to treat my blogs as link building opportunities.

Now I will say I understand how frustrating it can be when you are working hard to build a solid website following white hat techniques and you don’t get any traction in search engine results. It can be even more stressful when you have a client that expects to see results quickly and those of us who do this for a living knows there is no such thing as an “overnight success.” Can it be tempting to go black hat? I guess. Is it worth it? In my opinion, absolutely not.

As frustrating as it can be, I will definitely continue to follow the moral of the story of “the tortoise and the hare.” Slow and steady wins the race.


Slow and Steady Always Wins the Race

“Why can’t I just buy one of these link building programs?”

“Won’t this go faster is I just buy links?”

“Why is this taking so long?”

As someone who hears these questions regularly, it is always important to explain why it makes sense to follow the path of the SEO straight and narrow. Well, here is a perfect example why.

The New York Times recently did an article on an SEO investigation of JC Penny and their organic search placement. Guess what they found? Link farms! Apparently these weren’t even cleverly hidden link farms, but blatantly obvious black hat SEO techniques.

When I was a young girl my mother used to tell me to think of the following before I did something: “when Mom finds out what I did, and she will find out, will it be worth the punishment?” While I hated hearing this as a child and teenager, it actually makes sense when it comes to your SEO plan.

Any improvements that may result from black hat techniques will be short lived. Now, if you are planning to go in, make some fast money from an SEO client and get out, well then, your mission will probably be accomplished. However, if you have any scruples or business ethics at all, you will explain to your client that when it comes to SEO, slow and steady ALWAYS wins the race.