Tag Archive: blogging


The Ongoing Meta Tags Debate

Ever since Google announced they no longer consider meta tags as part of their search algorithm, the debate as to whether or not they are important has been ongoing. In my opinion, they are. Just this week, The Bloggers Bulletin even did a post on why it is still important to populate meta tags.

First, while Google may not consider them today, that does  not mean they may not in the future. Algorithms are constantly evolving, so it is always a good idea to follow best practices. This can save time in the long run if they are suddenly important again and need to be populated at a later date.

It is also important to remember that while Google is the big boy on the block right now, that may not always be the case. Since Microsoft has re-branded their search engine (Bing), they are starting to make a dent, while small at the moment, in Google’s market share. Additionally, according to current research, Yahoo and Bing still consider meta tags important.

To quote a former boss, meta tags are one of those things that if you do them right, they may not “help,” but if you do them wrong, it can ultimately count against you. Take the time to understand best practices when writing best practices and take the time to do them the right way. Ultimately, it is definitely worth the time.

Regardless of the type of business, we all want to make sure that the marketing plan in use provides the highest possible ROI. Therefore, it is always a good idea to do periodic audits on the different marketing channels in use. This should include a social media audit.

Some may wonder what exactly is a social media audit and how best to determine its ROI.  At first, everyone was on the social media/Tweeting/Facbooking/blogging band wagon. Most figured “it won’t take much time” and “it couldn’t hurt.” Well, while that may had initially been the case, over time, just like with anything, the little tasks are what ultimately take up the most time. Therefore, a social media audit makes sense.

It is important to look at what outlets are currently in use, how much time is spent posting and managing them and what type of feedback and communication a company is receiving. A good way to see which social media channel is giving a company the most “bang for the buck” is to provide social media channel specific offers and see what type of response a company receives. This will help identify what type of customer comes from each channel and what type of order or feedback is received.

While this may sound time consuming at first, ultimately, by taking some time upfront and conducting a social media audit periodically, it will save time and effort in the long run.

Top Five SEO Tips

When a company first begins to think about SEO, it can be overwhelming. Here are a few tips when starting an SEO plan.

Keywords are Key: From content to blogging to link building, keywords are key! Really think about the service or product your company can provide when building your keyword list. Start out focused on 10 or so keywords and phrases and build from there.

Build a Brand: Go beyond just online marketing or SEO and think about your brand. Who are you? What is your company all about? What sets you apart from your competitors? What do you do to make a positive impact on your community?

Stay White Hat: Think about what you don’t like when surfing online and what spammers do and DON’T DO IT. You will not only alienate your potential customers, you will detract from your SEO campaign. Don’t be a spammer!

Use Analytics: Make sure to utilize an analytics program for your website, your blog and other other online site your company may manage. Analytics programs provide key data on how your potential customers are finding you, how long they stay on your site, how many pages they visit and most importantly what keywords they are using in their search. Remember, this is not a “set it and forget it” type of plan.

Do More than Just “Sell:” When people go online, they are most often looking for information. If a potential customer feels like they are just getting a sales pitch, they will quickly navigate away. By providing information, you are essentially helping your potential customer while simultaneously showing you have in-depth knowledge in your field. Help solve a potential customer’s problem and they will go from a potential customer to a customer!

These are just a few considerations when building an SEO or online marketing campaign. It is always a good idea to work with an SEO specialist or online marketing consultant when it is time to manage your company’s online presence. These individuals can really help build your brand and make a positive online impact!