Tag Archive: online marketing


So I will admit it – I broke the number one rule of online marketing. That rule, is consistency. I have let my blog fall to the wayside. Just like any online marketing plan, it isn’t a “set it and forget it” situation. It requires consistent care and feeding.

So stay tuned as I promise to be more consistent with my marketing news and suggestions.

Regardless of the type of business, we all want to make sure that the marketing plan in use provides the highest possible ROI. Therefore, it is always a good idea to do periodic audits on the different marketing channels in use. This should include a social media audit.

Some may wonder what exactly is a social media audit and how best to determine its ROI. ¬†At first, everyone was on the social media/Tweeting/Facbooking/blogging band wagon. Most figured “it won’t take much time” and “it couldn’t hurt.” Well, while that may had initially been the case, over time, just like with anything, the little tasks are what ultimately take up the most time. Therefore, a social media audit makes sense.

It is important to look at what outlets are currently in use, how much time is spent posting and managing them and what type of feedback and communication a company is receiving. A good way to see which social media channel is giving a company the most “bang for the buck” is to provide social media channel specific offers and see what type of response a company receives. This will help identify what type of customer comes from each channel and what type of order or feedback is received.

While this may sound time consuming at first, ultimately, by taking some time upfront and conducting a social media audit periodically, it will save time and effort in the long run.

Top Five SEO Tips

When a company first begins to think about SEO, it can be overwhelming. Here are a few tips when starting an SEO plan.

Keywords are Key: From content to blogging to link building, keywords are key! Really think about the service or product your company can provide when building your keyword list. Start out focused on 10 or so keywords and phrases and build from there.

Build a Brand: Go beyond just online marketing or SEO and think about your brand. Who are you? What is your company all about? What sets you apart from your competitors? What do you do to make a positive impact on your community?

Stay White Hat: Think about what you don’t like when surfing online and what spammers do and DON’T DO IT. You will not only alienate your potential customers, you will detract from your SEO campaign. Don’t be a spammer!

Use Analytics: Make sure to utilize an analytics program for your website, your blog and other other online site your company may manage. Analytics programs provide key data on how your potential customers are finding you, how long they stay on your site, how many pages they visit and most importantly what keywords they are using in their search.¬†Remember, this is not a “set it and forget it” type of plan.

Do More than Just “Sell:” When people go online, they are most often looking for information. If a potential customer feels like they are just getting a sales pitch, they will quickly navigate away. By providing information, you are essentially helping your potential customer while simultaneously showing you have in-depth knowledge in your field. Help solve a potential customer’s problem and they will go from a potential customer to a customer!

These are just a few considerations when building an SEO or online marketing campaign. It is always a good idea to work with an SEO specialist or online marketing consultant when it is time to manage your company’s online presence. These individuals can really help build your brand and make a positive online impact!